This eBook is all about market strategy - content marketing, video marketing, the 4ps of marketing (price, product, place, and promotion), target marketing, and market segmentation. The expert authors cover the subject corner to corner, embracing such outliers as SEO marketing, media social marketing, guerilla marketing, and more to give readers a comprehensive look at this fascinating aspect of “Business Planning and Strategy” - another eBook in the series we advise reading alongside Marketing Mastery.