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Understanding what your marketing strategies (embracing content marketing and influencer marketing) are doing for you depends on understanding the metrics emerging in your data feedback. In the digital era of dynamic change, a data-driven marketing approach has no substitute. Our expert authors delve into key performance or KPI marketing, which covers crucial readings such as customer acquisition cost, marketing ROI, and other vital marketing metrics that can signify weaknesses, strengths, and directions at a glance. Database marketing is the name of the game, and this eBook covers it from corner to corner.